How Dr. Tejas Deshpande helps business leaders make better decisions

AI-based decision models help leaders move from intuition to evidence. The question is how much they actually help, and that has been measured.

Dr. Deshpande's doctoral research at Singapore Management University tested this. Senior executives were asked to judge real market-entry decisions whose outcomes were already known. Working from experience alone, they were right 68% of the time. An AI model working alone reached 70%. Executives working with the model reached 77.3%, a 14% improvement over the baseline, statistically significant at 95% confidence.

Neither humans nor AI won on their own. The combination did.

One finding shaped how these engagements are built. When an untrained AI was given the same decisions, it also scored 70%, but every error it made was a false "go," each resting on a confident assumption that conditions would hold. In market entry, a false go is the expensive error. So the model ranks the evidence and exposes the risk; the decision stays with you.

A GTM engagement starts with a market assessment: who is already there, what the regulatory hurdles are, and where the gaps sit. From that, we build a phased entry plan with milestones and risk mitigations. Dr. Deshpande has structured multi-country deals above USD 15 million and built partnership frameworks across five Asian countries.

A good account management model maps your accounts against growth potential, sets engagement cadences, assigns ownership, and defines targets. Dr. Deshpande built a 70-partner ecosystem across ASEAN that delivered 35% year-on-year revenue growth. He uses the same approach with enterprise portfolios.